TEAM MANAGER AT BLOOMBERG

Alia Shafir, 42

Serucell User Since September 2019

"My stylist friend introduced me to the brand. She fell in love and raved about it so much, I had to try it. She insisted I try this before doing Botox. I’m so glad I listened to her!”

Alia is originally from Portland, Oregon, went to college in Seattle,

then lived in New York City for twelve years before moving to the UK in 2015. She currently lives in London with her husband and three sons.

What she likes about aging

"I love the confidence and inner calm that comes with aging. I may not know all the answers, but I am 100 percent sure I can figure out how to solve a problem. I feel stronger than I imagined I would in my forties, and I have just as much energy as I did when I was younger. I also like the laugh lines around my eyes because they reflect how I really am; I do smile a lot."

…and what she’s not so crazy about

“The unexpected aches in the morning; what is that? Also, my skin isn’t as elastic or firm as it used to be. I wish it would stay in place, but gravity has other ideas. I’ve also been thinking lately about the idea that life is short. There’s so much I still want to do, and I’m at about the mid-way point. It really makes you think about prioritizing what’s important.”

Who she thinks is aging well

“Julianne Moore, Sally Field, Diane Keaton, Meryl Streep. They all look natural, healthy, happy, radiant. They glow either from inner confidence and happiness—or great skincare products. Both seem to be effective! Angela Bassett is also amazing.  She’s not only gorgeous with flawless skin, but her biceps look better now than mine ever have.”

Her skincare strategy

“I have very little time to spend on my skin with a busy work schedule and three little boys to take care of. I rarely see a dermatologist and just try to use good products and sunscreen to keep my skin looking healthy. I’ve never done lasering, though as I get older it becomes more appealing! I need my skincare routine to be fast and extremely efficient. I wash in the morning and evening and apply Serucell plus a moisturizer with SPF. That’s it.”

How Serucell has changed her skin

“My skin is softer, the tone is more even, and the texture of my skin is smooth and more like what I remember it was in my thirties. I also struggle with mild rosacea and, since using Serucell, I’ve noticed the redness has diminished. My skin looks healthier to the point where I don’t feel like I must wear foundation before leaving the house. Most weekends I hardly wear any makeup anymore. Also, I got so many compliments on my skin over the holidays and I was barely wearing any makeup.  My skin was smooth and the rosacea didn’t flare, even with all the festive parties and drinking.” 

How she keeps her hair healthy

“Just like the rest of my beauty routine, my hair cannot be fussy. Half the time it’s in a ponytail to keep it out of my face. Generally, I need everything in my life to work well and work quickly. I use a good shampoo, conditioner and a lightweight leave-in conditioner because my hair is highlighted and very fine so it tangles easily. I spritz in a bit of volumizing spray and blow-dry with a round brush for five minutes. That’s it. If I’m headed out for an event, I might curl my hair, but it has to be an important event for me to take the time to do even that.”

What beauty products she’d really hate to live without

“Skincare-wise, I am devoted to my cleansers, Philosophy Real Purity or Bliss Fabulous Foaming Face Wash; they both remove makeup and clean the skin—and, of course, my  Serucell. As for makeup, I love Chanel foundation, Hourglass Dim Light Ambient Lighting Powder, and Maybelline Great Lash Mascara.”

Her aging plan

“I want to look my best for my age. I don’t want to look artificially young—just healthy. I don’t mind aging, but I’m going to do make sure it’s done gracefully and if that means I need a little help along the way, I am willing to make the investment.”

“Most other products I’ve tried have had little to no effect on skin tone or texture. They just moisturize. Serucell is the first product I’ve used where I really noticed the impact and change in the appearance of my skin.”