Your privacy

Privacy Policy

This Privacy Policy is incorporated by reference into the Terms of Service (the “Terms”). All other terms not defined in this Privacy Policy will have the meanings set forth in the Terms. This Privacy Policy governs the information we collect on the Service.  The terms “Serucell,” “we,” “us,” and “our” mean Serucell Corporation (“Serucell”).  This Privacy Policy explains how Serucell may collect, use, and disclose information we obtain through the Service.  

 

WHEN WE COLLECT YOUR INFORMATION

Purchase and Registration.  When you purchase something from our store or if you otherwise register an account on the Service, then you must provide us with certain information, such as your name, address, telephone number, contact email address, and payment information (such as credit card number, expiration date, and security code).

Using the Service.  We collect information about your use of the Service.  For example, we collect information regarding the products you view and the information that you provide to us within your user profile. 

Cookies, Automatic Data Collection, and Related Technologies.  The Service collects and stores information that is generated automatically as you use it, including your preferences and anonymous usage statistics. When you browse the store, we and our third-party service providers receive and record information on our server logs from your browser, including your IP address, and from cookies and similar technology.  Our service providers may collect information about your online activities over time and across different online services. Cookies are small text files placed on your computer browser when you visit a website.  Most browsers allow you to block and delete cookies.  However, if you do that, then the Service may not work properly. 

 

WHAT DO WE DO WITH YOUR INFORMATION?

Internal and Service-Related Usage.  We use information, including unique identifiers and your location for internal and service-related purposes, such as data analytics, and may share this information with service providers to allow us to provide, maintain, and improve the Service.

Communications.  We may send email to the email address you provide to us to verify your account and for informational and operational purposes, such as account management, customer service, system maintenance, or to inform you about additional products or services that may be of interest to you. We will not share or sell your personal information to third parties for their own direct marketing purposes.

Aggregate Data.  We may anonymize and aggregate data collected through the Service and use it for any purpose.

 

CONSENT

How do you get my consent? When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, you consent to our collecting that information and using it for that specific reason only. If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no. 

How do I withdraw my consent? If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use, or disclosure of your information, at any time, by contacting us at contact@serucell.com or mailing us at:

Serucell Corporation
228 Hamilton Avenue
Palo Alto, California 94301

You can also unsubscribe from our promotional emails via the unsubscribe link provided in the emails or by updating your preferences in your account settings. Please note that you will continue to receive administrative messages from us even if you opt out of receiving promotional messages.

 

DISCLOSURE 

We Use Vendors and Service Providers.  We may share any information that we receive through the Service with vendors and service providers retained in connection with the provision of the Service, including Shopify Inc. and other vendors for data analytics purposes such as Google Analytics.

As Required By Law and Similar Disclosures.  We may access, preserve, and disclose your information and/or other account information or content if we believe doing so is required or appropriate to: (a) comply with law enforcement requests and legal process, such as a court order or subpoena; (b) enforce this Privacy Policy or other agreements; (c) respond to your requests; or (d) protect your, our, or others’ rights, property, or safety.

Merger, Sale, or Other Asset Transfers.  If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of assets, or transition of service to another provider, then your information may be sold or transferred as part of such a transaction as permitted by law and/or contract.  The use of your information following any of the foregoing events will be governed by the provisions of the Privacy Policy in effect at the time we collected such information. We may also share your information within our group of companies. 

With Your Consent. We may also disclose your information with your permission. 

 

SHOPIFY 

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases, and the general Shopify application.

Payment. If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express, and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).

 

THIRD-PARTY SERVICES

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located. 

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

Links. When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

 

SECURITY 

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption.  Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

 

COOKIES

Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.

 _session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).

 _shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits

 _shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.

cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.

 _secure_session_id, unique token, sessional

 storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.

Some web browsers incorporate a “Do Not Track” feature. Because there is not yet an accepted standard for how to respond to Do Not Track signals, our website does not currently respond to such signals.

 

AGE OF CONSENT

We do not knowingly collect, maintain, or use personal information, as defined by the Federal Trade Commission’s Children’s Online Privacy Protection Act (“COPPA”) Rule, from children under 13 years of age, and no part of the Service is directed to children under the age of 13.  If we learn that we have collected any personal information from children under 13, then we will promptly take steps to delete such information and terminate the child’s account.

 

INTERNATIONAL USERS

If you visit the Service from the European Union or other regions with laws governing data collection and use, then please note that you are agreeing to the transfer of your information to the United States and processing globally. By providing your information to the Service, you consent to any transfer and processing in accordance with this Privacy Policy.   

 

CHANGES TO OUR PRIVACY POLICY AND PRACTICES

Posting of Revised Privacy Policy.  We will post any adjustments to the Privacy Policy on this web page, and update the “Effective Date” above.  If you are concerned about how your information is used, then bookmark this page and read this Privacy Policy periodically.  Your continued use of the Service after changes to the Privacy Policy constitutes your acceptance of the new terms of the Privacy Policy.

New Uses of Information.  From time-to-time, we may desire to use information for uses not previously disclosed in our Privacy Policy.  If our practices change regarding previously collected information in a way that would be materially less restrictive than stated in the version of this Privacy Policy in effect at the time we collected the information, then we will make reasonable efforts to provide notice and obtain consent to any such uses as may be required by law.

 

QUESTIONS AND CONTACT INFORMATION

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at contact@serucell.com or by mail at

Serucell Corporation
[Re: Privacy Compliance Officer]
228 Hamilton Avenue
Palo Alto, California 94301

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