“Growing up, I wanted to be a painter and was taught that, before you can apply oil paint, you must prepare the canvas. Serucell does that for my clients’ skin. It instantly smooths and plumps the complexion so it’s primed for makeup. Serucell also reminds our skin cells to ‘get to work,’ encouraging the natural production of collagen and elastin and making skin look better over time. When my clients are regular Serucell users, it makes my job easier because their skin needs less makeup. And I believe ‘less is more,’ a rather unique perspective for a makeup artist.”